The 115th annual North American International Toy Fair kicked off in New York over President's Day weekend.
More than 1,000 companies are expected to debut hundreds of thousands of toys, games and various youth entertainment products of 2018.
The four-day event runs through Feb. 17 to Feb. 20 at the Jacob K. Javits Convention Center in New York City.
Circa's Kay Angrum got a behind-the-scenes look at the record-breaking 415,000 net square feet exhibit space.
You can get a taste of some of what you'll find at this year's show below.