LAS VEGAS (CIRCA) — When you think of Las Vegas, you probably think of gambling. Games like blackjack, poker and roulette have dominated Sin City since it was founded, but over the decades, Vegas has transformed into one of the entertainment capitals of the world.
Boasting the biggest and best in music, dining and stage shows, the draw of Vegas has broadened to a more family-friendly variety to entice all generations out to the desert. And now Vegas is embracing what many believe is the future of entertainment: esports.
In recent years, Las Vegas has hosted some of the biggest video game tournaments in the world for competitive games like "Call of Duty," "League of Legends" and "Fortnite"; tournaments have been held in spaces like the HyperX Esports Arena — a 30,000-square-foot, multilevel arena inside the Luxor Hotel and Casino.
Housed in what used to be the Luxor’s LAX nightclub, esports entertainment company Allied Esports has retrofitted the facility as a daily destination to both view and compete in gaming at its highest level. Featuring a 50-foot screen, plush viewing areas, gourmet food and dozens of high-spec gaming stations, the arena is a truly impressive sight for gamers and nongamers alike with a scale that represents the worldwide draw of esports. But to many people under the age of 30, this arena may very well represent the only joy Vegas has to offer.
A study by data research firm YouGov found that 47 percent of U.S. millennials believe casinos are depressing, and if you’ve ever seen a teenager being dragged through Vegas by their family, it’s easy to understand why. But the HyperX Esports Arena offers a haven for a generation who may be largely indifferent to the traditional draws.
“As traditional sports and entertainment gets older and older from a fan base standpoint, esports is that young demographic that’s pushing through here,” says Allied Esports CEO Jud Hannigan. “And it seems to be the way of the future.”
You can see the HyperX Esports Arena for yourself inside the Luxor in Las Vegas and experience what the future of entertainment has to offer.
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