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This beermaker turned Lucky Charms into an IPA. And it's selling like ... well ... cereal

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BY STEFANIE DYGA

MISHAWAKA, Ind. (CIRCA via WSBT) -- How much do you love Lucky Charms cereal? Next question: How much do you love alcohol?

Put them together and you've got the all-new magical IPA called "Saturday Morning."

Virginia-based beer company Smartmouth untapped the new beer Saturday.

The company said on Instagram: "This Saturday (3/2) is the release of Saturday Morning, our newest IPA with marshmallows. Brewed with house toasted marshmallows and cereal marshmallows in the mash, hopped with Galaxy and Calypso, and dry hopped a whole lot more. This IPA is sure to set you back with nostalgia, on the couch, turning on the best cartoons for a Saturday morning."

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NEW BEER RELEASE ———————————————— This Saturday (3/2) is the release of Saturday Morning, our newest IPA with marshmallows. Brewed with house toasted marshmallows and cereal marshmallows in the mash, hopped with Galaxy and Calypso, and dry hopped a whole lot more. This IPA is sure to set you back with nostalgia, on the couch, turning on the best cartoons for a Saturday morning. ———————————————— Available on draft at both locations, and in 16oz cans for a LIMITED time in Norfolk. (2) 4pk LIMIT ———————————————— On top of this amazing release, we have a whole slew of fun planned at the Norfolk location. Smartmouth and StarFire present Saturday Morning All Day: 2-6pm - Super Smash Bros Ultimate Tournament & Retro games from @buttonslashers | Local Heroes Comic Sale | Tower of Games Board Games 6pm - Cosplay Contest - Dress up as your favorite Saturday Morning Cartoon character or favorite Super Hero. (Points for being stylish) 6:15pm - Nerd Night Trivia - with prizes 7:30-9:30pm - Music by Baby Josy of LADADA featuring Flamenco Extraordinaire Tom Slay We’ll also have Vinnie’s Pizza food truck all day slinging amazing pies, so come out for an amazing day of nostalgic fun. ———————————————— 🥣🥣🥣🥣🥣🥣🥣🥣🥣🥣🥣 ———————————————— *** WE ONLY DISTRIBUTE IN THE STATE OF VA AND DO NOT SHIP BEER *** ———————————————————————————@buttonslashers @starfirefestival @localheroescomics @towerofgames @ladadaband @vinnysonwheels . . . . . . . . . #craftbeer #instabeer #beerstagram #beersofinstagram #drinklocal #eatlocal #nostalgia #cereal #magicallyridiculous #smartmouthbeer #hashtag #craftbeerporn #beer #757 #smartbeerstupidgood

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Unfortunately, it's only available in Virginia, and it's already becoming hard to find. Huge lines for the Saturday debut made a dent to the availability of the already small-batch brew.

"Well before all of the media attention we brewed this one as a limited release, a small batch," Smartmouth explained. "Had we known it would have gone viral, we certainly would have made a lot more!"

The beer already has 170 ratings on Untappd, garnering a 3.84-star average on a 1-5 scale.

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