BY ZACHARY ROGERS
CINCINNATI (CIRCA via WKRC) - Acreage Holdings, an American medical cannabis company, says that CBS has rejected its 60-second advertisement for the Super Bowl that it says makes a case for medical marijuana.
The company says that the ad shows "three people suffering from varying health issues who say their lives were made better by use of medical marijuana."
The firm also says that it was willing to pay the $6 million price tag for a Super Bowl commercial "just to make the announcement that medical marijuana is saving the lives of people all over the country."
"The denial of the commercial has created an uproar in the cannabis space, where scientists, doctors, and patients are sitting with dropped jaws over the breaking news, in shock at CBS was so quick to shut down the only product that shows so much promise when it comes to combating a leading cause of death in our country," said Davis Bourgeois of CMW Media.