BY ELIZABETH TYREE
TORONTO (CIRCA via WSET) -- Taco Bell Canada is trying to drip all over the fast food game.
The chain is rolling out a nacho-cheese dispensing billboard for a new product launch in Canada.
Taco Bell is bringing back the Naked Chicken Chalupa, but now it's getting some nacho cheese on it, because they said everything is better with nacho cheese.
To prove that, Taco Bell is launching the Nacho Cheese Naked Chicken Chalupa with a nacho-cheese dispensing billboard (dubbed the “Cheesiest Billboard”), challenging fans to take the Nacho Cheese taste-test.
"Kicking off the year with a Nacho cheese-dispensing billboard means that 2019 will be as crazy as ever for us," spokesperson Veronica Castillo said in a media release. "Plus, our fans know it’s impossible to deny the appeal of warm, gooey, zesty nacho cheese, and we couldn’t agree more."
The billboard will go live January 19 in Toronto from 11:30 a.m. - 2:30 p.m.
Fans are encouraged to bring any snack they want to top with nacho cheese.
Taco Bell will also be giving a limited amount of Nacho Cheese Naked Chicken Chalupas for free at the cheesiest billboard.