By SAM READ, WJAR
WESTERLY, R.I. (CIRCA via WJAR) — An anti-bullying music video that has gone viral is raising some eyebrows.
Nico DeGiacomo, who goes by the rapper name, “Mass of Man,” released a song and music video titled, “Victims” just after Thanksgiving.
Its purpose is to bring anti-bullying awareness to the public.
“I felt like a victim growing up in school,” DeGiacomo told Circa partner WJAR. “I got picked on, teased, even though I’m a big guy, I never really stood up for myself.”
Within three weeks of the video’s release, more than 3.5 million people viewed it.
“I was expecting to have a lot of hate and a lot of people liking it,” said DeGiacomo. “I knew it was a controversial topic.”
DeGiacomo portrayed his song through the eyes of a student who’s being bullied.
The student actor in the video is shown being taunted and teased by other students. The victim then brings a gun to school.
“I wanted to show them if we can stop the bullying, maybe we can stop the violence,” DeGiacomo said.
The beginning of the music video was shot inside of Westerly High School, where DeGiacomo is an alumnus.
“The gun scene was not filmed there, just want to clarify that with people,” added DeGiacomo, noting that specific scene that involves a gun and gun violence was filmed at a studio in Massachusetts.
Mark Garceau, Westerly’s Superintendent of Public Schools, issued a statement: “An application to rent space in our facility for the purposes of creating an art project was made and the school was rented to the party making the video. The Westerly Public Schools was not involved in this project in any way other than to rent space.”
DeGiacomo said for the most part, he has received positive reaction from his video.
Some said they support it, while others have said he took it too far.
“It was more in the lines of I wanted to take it a little far to get my point across,” he said.
DeGiacomo said he does not support violence in any way but is hopeful his message remains meaningful.
“I want kids to treat others kindly pretty much,” he said. “Not just at school, at home, too.”
Dad makes daughter walk to school after she receives bus suspension for bullying
Canadian teen apologizes for bullying boy with cerebral palsy
Bullied beyond the brink, Alabama fourth-grader takes her own life