By ERIKA ESQUIVEL, KFOX and Circa
EL PASO, Texas (CIRCA/KFOX) — "Bird Box," a wildly popular new movie on Netflix, is prompting people do different things while blindfolded.
Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.— Netflix US (@netflix) January 2, 2019
The challenge was inspired by the film, which stars Sandra Bullock. She and the other characters are forced to wear blindfolds outside to avoid being possessed by mysterious entities that make people commit suicide.
Countless memes have been launched since the movie debuted Dec. 21.
Netflix said Friday that the film, based on the 2014 novel of the same name by Josh Malerman, had achieved the best first week ever for a Netflix movie.
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