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Christmas gift

Millennials haven't ruined holiday shopping ... yet


Updated December 24, 2018 06:06 PM EST

This story was originally published Dec. 17. As you begin to tear into your presents this Christmas Eve and headed into Christmas Day and beyond, perhaps you're wondering: Have millennials also ruined holiday shopping?

WASHINGTON (CIRCA) — According to Brandwatch, millennials killed a lot things in 2018—including department stores, cruises, divorce and the entire mayonnaise industry, apparently.

But polling and data expert Scott Rasmussen says there's at least one thing millennials haven't ruined yet: holiday shopping.

"In terms of holiday shopping, the biggest difference is about 18 percent of all adults haven't started their holiday shopping and about 34 percent of younger people haven't started," Rasmussen explained.

So, the good news is, aside from a little procrastination, millennials haven't killed holiday shopping.

Online shopping quiz

The bad news is that all those stories about people going into stores more this year than years prior might not be true.

"Thirty-nine percent of people are doing most of their shopping online," said Rasmussen. "There appear to be some things happening to get people back in stores. But at this point in the process, those are all anecdotes. We won't know for sure until the final numbers come in."

And when Circa asked Rasmussen if he had any data to back up all those headlines about millennials ruining so many things in 2018, he responded, "I think there is a tendency for most generations to think things are really tough and it goes both ways.

"I know a lot of people who badmouth millennials because you know they don't have it like we did, but I remember my grandparents saying that about me. When you talk about all of these things, a little bit of perspective is required."


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