LOS ANGELES (CIRCA) — He’s been called a provocateur, a misogynist and a civil rights advocate.
Since his death in 2017, the legacy of Playboy creator Hugh Hefner has been the subject of much debate, but his impact on American culture is undeniable. At Julien’s Auctions in Beverly Hills, California, auction curators seek to explore that legacy through the personal and historic belongings of the Playboy founder himself.
Items from the auction of Hugh Hefner
"Everyone knows about the Playboy Mansion. It was the place to be seen, and so now sadly that [Hugh Hefner] is gone, people want to keep his memory alive."
Martin J. Nolan, Julien's Auctions executive director
Over the course of a two-day exhibition, Julien's Auctions fulfilled Hef's last will by selling off the Playboy founder's personal and historic belongings to benefit the Hugh M. Hefner Foundation.
Established in 1964, the foundation supports organizations that advocate for and defend civil rights and civil liberties, with special emphasis on First-Amendment rights and rational sex and drug policies — causes that were all important to Hefner.
Among the items sold were Hef's typewriter used in college when he wrote the very first issue of Playboy magazine in 1953, which sold for $162,500; his personal set of bound volumes of Playboy magazines which sold for $76,800; his 14K yellow gold ring with a hidden compartment used to store Viagra; Hef's Hollywood Walk of Fame Star, which sold for $22,400; and his 1998 Lincoln limousine that sold for $44,800.
Celebrity bidders and attendees included actors Jon Lovitz, Pauly Shore and Jim Belushi, who won the leather-bound script of "Saturday Night Live" when Hefner hosted the show on Oct. 15, 1977, which included his brother John Belushi in the cast, for $3,125.