People are sharing fake celebrity break up Tweets... and it could be working. After Ariana and Pete broke up, Tim Cigelski, a social media director and university professor tweeted a link with the caption "Wow I can’t believe this is why Ariana Grande and Pete Davidson split up!” When people clicked the link they were taken to Vote.org where they could complete their voter registration. The trend caught on, and went horribly wrong, when Elle Magazine tweeted this picture of Kim and Kanye with the fake news headline: “Kim Kardashian and Kanye West are splitting up,” which when clicked, led viewers to Vote.org. Elle Magazine later issued an apology saying : "We made a bad joke. Our passion for voter registration clouded our judgement and we are sincerely sorry."
Though there is no conclusive proof that the initial trick has made any long term changes, some have Tweeted about registration saying things like: “I have to admit, I registered to vote through a tweet that I thought was about Ariana and Pete’s break up. You got me, Twitter.”
Here to discuss are our hosts, Shira Lazar, Ryan Mitchell, and our special guest Katherine McNamara. You may recognize her from Freeform's Shadowhunters, here to today to talk about the final season of Shadowhunters, her upcoming role in Arrow and her nomination for E! People’s Choice Award for Female TV Star.
So what does this trio think of the deceptive links? Katherine thinks that people should be more embracing of a joke like this, but Ryan, while appreciating the joke, but he points out that another account did the Kim/Kanye joke. This brings into a deeper conversation about outlets taking ideas from other creators. Publishers doing a bit like this, as opposed to individual creators, is odd. However, the three of them agree that people have to register to vote! That is of the utmost importance!
Check out more clips from the episode below!