<img height="1" width="1" src="https://www.facebook.com/tr?id=769125799912420&amp;ev=PageView &amp;noscript=1">
About Our People Legal Stuff Careers
Kleenex

Kleenex to rebrand 'Mansize' tissues after 'gender concern' complaints

Actions

LONDON (AP) — Kleenex maker Kimberly-Clark says it will re-brand its "Mansize" tissues after consumers complained the name was sexist.

The company says that following a "consistent increase of complaints on gender concern" the product will now be called "Kleenex Extra Large." Packages for the tissues describe them as "confidently strong" and "comfortingly soft."

Kimberly-Clark tells Britain's Daily Telegraph on Thursday that it in "no way suggests" that being both soft and strong was "an exclusively masculine trait, nor do we believe that the Mansize branding suggests or endorses gender inequality.

"Nevertheless, as we remain committed to developing the best possible products for our consumers and take any feedback extremely seriously, we decided to renovate our current product and update the product sub-brand as Kleenex Extra Large."

Comments
Read Comments
Comments
Facebook Twitter Instagram Pinterest Linked In List Menu Enlarge Gallery Info Menu Close Angle Down Angle Up Angle Left Angle Right Grid Grid Play Align Left Search Youtube Mail Mail Angle Down Bookmark