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Study says millennials are killing American cheese

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by Stephen Pimpo Jr./ABC7

WASHINGTON (ABC7) - We can now add American cheese to the list of things millennials are accused of killing.

According to a new report from Bloomberg, American cheese sales are dropping as fast food chains like Wendy's and McDonald's replace it with "fancier cheeses" to meet millennials' demand for more nourishing and recognizable ingredients.

Panera Bread Director of Wellness and Food Policy Sara Burnett called American cheese “an ingredient we’re looking to less and less in our pantry." Panera reportedly switched to a four-cheese mix of fontina, cheddar, monteau and smoked gouda, which has led to higher sales.

The Euromonitor International reports that U.S. sales of processed cheese like Kraft Singles and Velveeta are projected to drop 1.6 percent in 2018. That would mark the fourth-straight year of declining sales for the product.

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