WASHINGTON (Circa) — Controversial talk show host Piers Morgan is back on American television screens on a daily basis for the first time since he left CNN in 2014.
The host is now an anchor at "Good Morning Britain," which airs on ITV in the United Kingdom. The same show will now be available on streaming service BritBox, which houses various British comedies and dramas.
BritBox President Soumya Sriraman tells Decider that the streaming service has struggled in the past with bringing news programming to viewers. She felt the morning show would bring viewers "closer back to the UK."
"The last time I was in London I found myself watching Piers. Usually when I’m there in London, I’m watching the BBC morning show. And I found myself tuning back in [to Good Morning Britain], and back in, and back in. I’d go out, but he’s addictive," Sriraman said.
Morgan, who is also a previous contestant of "Celebrity Apprentice" and a friend of President Trump, is also featured on "Daily Mail TV" in the U.S. but he is not a daily fixture on the show. His CNN series was canceled after it failed to garner ratings after attempting to replace legend Larry King. Morgan tried to continue his show in a similar vein by interviewing politicians and stars but it failed to gain traction.
The host is in the middle of a row with plus-size model Tess Holiday because he believes she is being promoted and making money for being obese. Morgan has been accused by others including his co-host of fat-shaming Holiday.