WASHINGTON (Circa) - A new term for vaping known as juuling might be the latest trend for teens, but it could also be the latest health epidemic.
The FDA announced Wednesday they have issued over 1,300 warnings and fines to retailers for illegally selling JUUL and other e-cigarettes to minors. The effort was the largest coordinated enforcement effort in the history of the FDA. FDA Commissioner Scott Gottlieb's statement said the efforts will continue to be stepped up indefinitely.
E-cigarettes are the most commonly used tobacco product for minors, with over 2 million middle and high school students using e-cigarettes in 2017.
Juul's aren't even approved by the FDA, yet we keep juuling because juul is life🤘🏼— Q (@YOBOI_Q) April 20, 2017
"While we remain committed to advancing policies that promote the potential of e-cigarettes to help adult smokers move away from combustible cigarettes, that work can’t come at the expense of kids." The statement reads. "We cannot allow a whole new generation to become addicted to nicotine."
E-cigarettes often come in flavors, which the FDA thinks could be a major drive in making minors interested. The FDA has given the five top-selling manufacturers 60 days to provide a plan of action to curb the widespread use of their products by minors. If the companies fail to do so, the FDA could require removal of flavored products from the market.
The announcement today comes as part of the FDA's Youth Tobacco Prevention Plan.