WASHINGTON (Circa) -- Barstool Sports is returning to television for the first time since their last endeavor onto the small screen was removed.
The sports website's founder, Dave Portnoy, announced on his radio show on Wednesday that the entity would debut a gambling-themed football talk show known as "Barstool Sports Advisors" in time for the NFL season on Sunday. The show will air on local The CW affiliates in Boston, New York and Philadelphia.
It will be hosted by Portnoy, prominent Barstool Sports podcast host Dan "Big Cat" Katz and handicapper Stu Feiner.
In 2017, the website attempted to parlay their popular podcast "Pardon My Take" into a television series on ESPN. But the show was canceled after one episode due to objections from personalities within ESPN.
"Effective immediately, I am cancelling Barstool Van Talk. While we had approval on the content of the show, I erred in assuming we could distance our efforts from the Barstool site and its content. Apart from this decision, we appreciate the efforts of Big Cat and PFT Commenter. They delivered the show they promised," former ESPN president John Skipper said at the time.
ESPN's NFL host Samantha Ponder was dismayed with her employer's decision to air the show because of Barstool Sports' history with misogyny. Ponder welcomed one of the show's host with a tweet displaying screenshots of a blog post about herself containing insults towards her.
After the show's cancellation was announced, Portnoy said "ESPN needed us more than we need them."
"Everyone is saying 'ESPN is not cool', 'No one is paying attention to ESPN.' They're all paying attention to the Barstools of the world? Why? Because we're authentic," Portnoy said at the time.
The website's latest venture into television will also air nationally on TVG and TVG2. The sports networks are available for most cable and satellite subscribers and have mostly featured horse racing in the past. But after the Supreme Court made sports gambling a possibility nationwide, TVG's owner is considering a pivot to include gambling odds about other sports according to Bloomberg.
TVG and Barstool's bet on a football gambling show is just one of many series that are set to launch or are already in existence dealing with the subject. Fox Sports 1 will soon start a sports debate show around gambling, ESPN has a betting show that is available on their streaming service and The Action Network is launching a podcast network solely devoted to sports gambling.
Even fantasy sports companies are getting in on the action. FanDuel, which is owned by the same company as TVG and has a partnership with Barstool, recently launched a website devoted to fantasy sports and betting odds.
For now, 8 to 10 million Americans place a bet on sports at least once a week, research from The Action Network says. These sports media companies are betting that this is bound to increase over time resulting in an increase in demand for gambling content.
Portnoy says Barstool is buying air time from stations to get the show on TV and wants to get revenge on ESPN.
"We're going to stick it up ESPN a**," Portnoy said as he announced the show. "Sam Ponder, we're coming for you."
Ponder's show on ESPN, Sunday NFL Countdown, will air at the same exact time as Barstool's new series.