NEW YORK (Circa) - A new campaign wants to change the face of shaving to include women and their body hair. Billie, which calls itself a "female-first shave and body brand," recently launched Project Body Hair. The project aims to celebrate body hair of all kinds and a woman's choice to shave it.
The company says "shaving companies have always been created for men which may explain why we're still overpaying for women's razors and referred to as goddesses for shaving."
Shaving companies have always been created for men.
Now, in an effort to normalize women's body hair -- something most companies choose to ignore or will often times photoshop away -- Billie has released a new set of ads that show women actually removing bodily hair.
Feedback to the campaign have been overwhelmingly positive.
"So impressed," one user tweeted about its focus on "the normality of body hair and highlighting the choice that women can do what what want with it despite societal pressures."
Billie launched in 2017 as a subscription razor service. The company says it donates 1 percent of all revenue to women's causes around the world.
The company has also made free pictures available on the Unsplash stock photography website to improve the visibility of women with body hair in media.