LOS ANGELES (Circa) - When researchers from the Pantone Color Institute studied colors and how they make us feel, they found that "sunshine," "warmth," "cheer" and "happiness" are all words humans associate with the color yellow.
Mike's Hard Lemonade is capitalizing on that finding in its latest pop-up. The "Bright Side" opened in Downtown Los Angeles on June 7.
"It has a lot of different activities and stations rooted in the idea of things that make you happy," Sarah Dabold, senior manger of brand experience at Mike's Hard Lemonade. "So for example, things like yellow, or yellow food makes you happy.”
The pop-up is sponsored by Mike's Hard Lemonade and the Downtown L.A. Film Festival.
Each of the seven stations are inspired by studies of things that make humans happy: A cotton candy forest, infinity room, an adult ball pit, car-aoke (karaoke in a car) sessions, and of course, puppies.
"We’re not taking ourselves too seriously. It’s all done in a fun childlike kind of way.”
Admission to the event is one dollar and proceeds benefit the DTLA Film Festival.
"It’s one of the largest film festivals in Los Angeles, and we focus on minority-oriented film," said Caroline Sosa, the festival programming director. "We represent women, underrepresented groups, LGBTQ community.”
The pop-up is in L.A. until June 9 and features Mike's Hard Lemonade-infused food as well as Mike's Hard Lemonade cocktail bar (admission gets you two drinks).
"Aw, man, the food here is amazing," said Martin, an attendee who was visiting with two friends. "Just the small appetizers–you’ve got everything here. It’s really good.”
The main attraction seemed to be an even split between the puppies and the ball pit.
“I think the balls. The little—the ball pit! The ball pit!" said Dashea, laughing.
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