AUSTIN (The National Rifle Association says it distributed 100,000 stickers to cover YETI's name on the company's products after it abruptly ended doing business with themlast month.
The NRA tweeted on Monday that the stickers were given out for free at their annual meeting in Dallas earlier this month.
Previously, YETI had said that an "outdated" program that was offered to the NRA Foundation and other organizations was eliminated and that they were offered "an alternative customization program."
Some NRA members took offense, believing YETI was making a political statement against the Second Amendment. Videos were even posted to social media of people destroying their own YETI products in protest.
But a statement from the NRA said there is a better way to get their point across:
"Don’t blow up your Yeti cooler. Don’t shoot your Yeti cooler full of holes. Don’t chain your Yeti cooler to the back of your pick-up truck and drag it down the highway. Don’t glue a toilet seat to Yeti cooler. Don’t hang your Yeti cooler in a tree and beat it with a baseball bat."Put a big “I STAND WITH THE NRA FOUNDATION" sticker on your YETI cooler and keep using it. They cost too much money to destroy to make a statement. Let a sticker make your statement."
They're still offering stickers on their website.
Austin-based YETI has defended their business relationship change with the NRA, disputing it was a political decision, saying, "YETI is unwavering in our belief in and commitment to the Constitution of the United States and its Second Amendment."