(KUTV) — A man was killed by a bear in Nabarangpur district of Odisha, India after trying to take a selfie with the animal, the The Independent reports.
The man, identified as Prabhu Bhatara, had stopped to use the toilet while driving home from a wedding.
The people Bhatara was traveling with tried to dissuade him from trying to take a picture with the bear, which was injured.
When Bhatara stood beside the bear, it began to attack the man, the Independent reports.
During the struggle that followed, a stray dog bit the bear repeatedly, but the dog's attacks did not deter the bear.
According to forest ranger Dhanurjaya Mohapatra, as reported by the Independent, Bhatara "died on the spot."
Mohapatra concluded saying, "The bear is being treated for its injuries."
According to a study by the Carnegie Mellon University, more deaths happen while taking selfies in India than anywhere else in the world. Sixty percent of all selfie deaths occur in India.
Between March 2014 and September 2016, 76 of the 127 reported selfie deaths happened in India.
In 2017, an American woman fell from a bridge in California, plummeting 60 feet. She suffered a deep wound to her arm and fractured bones. Authorities said she was "lucky to be alive."
Taking selfies with bears became a trend in 2014. This dangerous practice became so popular that the U.S. Forest Service had to warn people not to get so close to wild animals, the Independent reports.
"Visitor center staff routinely encounter unsafe situations as guests ignore their instructions," the U.S. Forest Service said.
Activists have warned people who visit popular tourist destinations that holiday destinations offering pictures with animals like monkeys, tigers and elephants are likely being abused.
Chiara Vitali, a member of the World Animal Protection told The Independent in 2017, “The irony is that people usually take these photos because they love animals. But behind that selfie there’s often a lot of abuse."
“If you’re having a picture taken with a tiger cub, chances are that it’s been dragged out like a prop then taken back to its cage at night when tigers should be allowed to roam," Vitali continued. "To get that picture of a lifetime, it might have taken a lifetime of animal cruelty.”
People have also become outraged after people began to take selfies in front of crime scenes, The Independent reports.
A man drew criticism online after he posed for a selfie stick amid the carnage of the Westminster terror attack. One Twitter user, as reported by The Independent, described the selfie as "everything that's wrong with humanity."
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