London’s Heathrow Airport is fully embracing the Force for this year’s Star Wars Day.
May 4 (“May the Fourth be with you”) is celebrated among Star Wars fans annually, and Heathrow’s social media team is encouraging travelers to get in on the fun.
On Friday morning, departure boards at the busy airport were filled with references to Star Wars mythology and inside jokes, as well as a plug for the upcoming “Solo: A Star Wars Story” spinoff film.
“Good morning from Heathrow. The force is strong with us today and we've got some special new routes. Will you be travelling to galaxies near... or far, far away?” the airport’s Twitter account said.
Wow that sounds amazing and such a treat. He is amazing live! Say hey to Ed for us! Enjoy your wedding anniversary and have an amazing flight! 🙂😉— Heathrow Airport (@HeathrowAirport) May 4, 2018
In addition to retweeting praise for the stunt and responding to amused fans, Heathrow shared images showing an AT-AT walker and R2-D2 on its tarmac. The Twitter account also solicited others who “captured any special #StarWars visitors” with Google Pixels to submit more photos.
“Thank you Beth, we were really excited about the flight to Alderaan. We hope to reschedule this by next year May 4th,” it tweeted to one fan disappointed in the cancelation of a flight to Princess Leia’s home planet, which was destroyed by the Death Star in the original “Star Wars” film.
Speaking of the Death Star, Heathrow informed fliers gates were open for a 7:45 p.m. flight.
“Allow extra time for boarding…possibly a trap,” it warned.