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This Denver company is making marijuana edibles for more health-conscious users


DENVER, Co (Circa) - If you smoke weed, and you hear "edibles," you're probably thinking giant brownies full of weed and sugar that are guaranteed to land you on the couch for the next few hours.

Faro, a Colorado-based company, is taking a different approach.

"We're focused on health-conscious, allergen-friendly edibles for the adult Colorado user," says Paige Kazazian, the company's founder. Kazazian argues that there are all sorts of people who use marijuana in Colorado, not just the stereotype of a stoner. Thus, they are making food that would appeal to a more active consumer.

Colorado residents voted to legalize recreational marijuana in 2012, and the first recreational marijuana dispensaries opened there in 2014. According to My 420 Tours, there are 169 recreational dispensaries and 195 medical dispensaries in Denver. That's more than all the Starbucks and McDonald's in Denver combined!

Faro's energy bars all contain CBD rather than THC, and come in flavors like lemon-chia, matcha green tea, and espersso, date and cherry.

"The CBD itself is one of the main components in cannabis. Unlike THC, which is what intoxicates you, CBD is non-psychoactive. It's really phenomenal for pain, inflammation, depression and general wellness and overall health," said Kazazian.

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Eating one of Faro's bars won't get you "high," but will rather induce some of the more "medicinal" effects that Kazazian points to.

And, you probably won't experience a sugar crash.

"We are trying to create edibles that more closely resemble people's regular dietary needs. We're really speaking towards regular consumption, low does, every day to give people something they can eat with breakfast, lunch and dinner," said Kazazian.

Faro wants to see the ideas about who can consume marijuana shift.

"I think consumers are becoming more intelligent and realizing that they want to see it as a normal product and I think that there will be an end to the stigma that separates cannabis consumers from everyone else," said Kazazian. "And we really want to do our part to help end that stigma."

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