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Zuckerberg says if Facebook can't protect user data 'we don't deserve to serve you'


WASHINGTON (Circa) – Founder and CEO of Facebook Mark Zuckerberg released a statement Wednesday regarding Cambridge Analytica harvesting information from 50 million Facebook users.

"We have a responsibility to protect your data, and if we can't then we don't deserve to serve you, Zuckerberg said in the statement. I've been working to understand exactly what happened and how to make sure this doesn't happen again."

He explained that Cambridge Professor Alekandar Kogan developed an app to conduct a personality quiz. This app was installed by 300,000 users and shared it on the Facebook. This app then shared the users data and later that data was given to Cambridge Analytica.

"Last week, we learned from The Guardian, The New York Times and Channel 4 that Cambridge Analytica may not have deleted the data as they had certified. We immediately banned them from using any of our services," Zuckerberg stated. "Cambridge Analytica claims they have already deleted the data and has agreed to a forensic audit by a firm we hired to confirm this. We're also working with regulators as they investigate what happened."

Zuckerberg also announced that next month the plan to roll out a tool at the top of users News Feeds that shows apps that have been used and how to revoke access to those apps if you elect not to share your data.

"I started Facebook, and at the end of the day I'm responsible for what happens on our platform. I'm serious about doing what it takes to protect our community," Zuckerberg said. "While this specific issue involving Cambridge Analytica should no longer happen with new apps today, that doesn't change what happened in the past. We will learn from this experience to secure our platform further and make our community safer for everyone going forward.

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