WASHINGTON (Sinclair Broadcast Group) -- Cambridge Analytica CEO Alexander Nix was caught on tape by Channel 4 in Britain saying his firm used sex workers and bribe to help swing 200 elections around the world. The data firm is the same company that worked with President Trump during the 2016 campaign.
There was no evidence that Nix used these tactics during the U.S. presidential election specifically in the Channel 4 report.
Nix told companions that he would send "some girls around to the candidate's house" to find any dirt he could use against them. He specifically spoke of Ukrainian girls who he referred to as "very beautiful."
"We're used to operating through different vehicles in the shadows, and I look forward to building a very long term and secretive relationship with you," Nix told undercover reporters who were covering his exploits. “We’ll offer a large amount of money to the candidate, to finance his campaign in exchange for land for instance, we’ll have the whole thing recorded, we’ll blank out the face of our guy and we post it on the Internet.”
This isn’t a spy movie. We’re a data analytics company doing research & analysis on commercial, public and data sets for clients 7/8— Cambridge Analytica (@CamAnalytica) March 17, 2018
The investigation into Nix took place between Nov. 2017 and Jan. 2018. The reporters who caught Nix saying these words posed as fixers for candidates seeking to get elected into office in Sri Lanka.
The company's managing director, Mark Turnbull, told the undercover reporters that once they discovered damaging information about the opposing candidate - they could easily distribute it discreetly through social media.
“… we just put information into the bloodstream of the internet, and then, and then watch it grow, give it a little push every now and again… like a remote control," Turnbull said. "It has to happen without anyone thinking, ‘that’s propaganda’, because the moment you think ‘that’s propaganda’, the next question is, ‘who’s put that out?’”
Nix also admitted to creating fake ID's and websites because many clients don't want to be seen working with a foreign company.
"We can be students doing research projects attached to a university, we can be tourists, there’s so many options we can look at. I have lots of experience in this," Nix said as his company currently faces scrutiny for harvesting data from up to 50 million Facebook profiles without the social network's permission.
The firm was able to do this after securing a $15 million investment from Republican donor Robert Mercer, according to The New York Times.
Cambridge Analytica responded to the claims made in the Channel 4 report saying it gives "a highly misleading picture of the company and what we do."
"This isn’t a spy movie. We’re a data analytics company doing research & analysis on commercial, public and data sets for clients," the company said in a tweet. "CA works for brands and political parties from across the political mainstream in democratic elections."
The company also denied using any Facebook data during the 2016 presidential campaign on behalf of President Trump.