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Why this subscription box service is sending people ugly fruit

Why this subscription box service is sending people ugly fruit


One of the biggest threats facing our planet today is food waste. As populations around the world continue to climb, the question of how to feed everyone looms.

Genetically modified foods and lab-grown meat grab pose future solutions, but there’s a way to increase the supply of food by 20% right now — eat ugly food.

According to UNESCO and the Environmental Working Group, 1 in 5 fruits and vegetables grown in the US go to waste because of purely cosmetic imperfections.

Whether it be discoloration, odd shapes, being too big, or even too small, millions of pounds of food are deemed unsaleable at the farm level and tossed — but that’s where Imperfect Produce comes in.

We toured one of the packing facilities for Imperfect Produce, a subscription box service that wants to combat food waste by intercepting food that would’ve been thrown away.

Our main message is to build awareness around food waste and how bad food waste is for the environment, but also pushing forward this very humanist idea that we should appreciate imperfections, in people, in society, and also in what we eat.
Carola Di Poi, LA Outreach Admin

This Bay Area-based company has saved over 14 million pounds of food since its start in 2015 by intercepting cosmetically imperfect, but otherwise intact, fruits and vegetables, and selling them as a home delivery service at 30%-50% lower cost that grocery stores.

Customers can customize their box each week to get exactly what they want, and even find out exactly what imperfections led that batch of fruits or vegetables to end up on the chopping block (before it goes to your chopping block.)

Imperfect Produce currently services Los Angeles, Orange Country, Portland, Seattle, the Bay Area, and Chicago, with plans to expand even further.

You can find out more about Imperfect Produce and sign up for a box by clicking here.

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