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Katie Couric
FILE - In this April 24, 2017 file photo, Katie Couric attends the Matrix Awards, hosted by New York Women in Communications, at the Sheraton Times Square in New York. Couric is leaving the online company Oath, formerly Yahoo, where she has been conducting interviews and reporting news since 2014. A representative for Couric said Friday, July 28, 2017, she turned down an opportunity for a short-term contract extension at Oath. (Photo by Charles Sykes/Invision/AP, File)

Katie Couric recounts facing sexist attitudes and comments

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Veteran TV journalist Katie Couric says she has faced sexist attitudes in her career, such as demeaning descriptions and "gross comments."

Couric spoke at Procter & Gamble's Cincinnati headquarters in their #WeSeeEqual forum, on the state of women in the workplace.

The forum comes amid a wave of sexual misconduct claims against prominent figures in entertainment, politics and the media.

She says more so than sexual misconduct, she's been subjected to marginalizing attitudes such as being described as cute and perky.

“I think that’s such a demeaning term,” Couric said, noting that nobody refers to her fellow veteran broadcaster Bob Costas as perky.

How might such attitudes and behaviors be changed? “Women need to be put in leadership positions,” Couric said.

She recounted a CNN executive early in her career citing her breast size.

Couric has said she had been unaware of the misconduct allegations that led to the ouster last year of her former NBC "Today Show" co-host, Matt Lauer.

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