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Here's how these college students sold their market research company to Harvard

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Campus Insights is a student-run company that provides interview-based feedback and research to brands, like Venmo, Airbnb and GoFundMe.

Founded by Riley Soward, a college senior at Boston College, and his older brother Stephen, Campus Insights has proven to be very successful since its launch back in 2014.

Fast-forward four years. The brothers have sold their company to Harvard Student Agencies, a multi-million dollar non-profit that provides Harvard students with meaningful opportunities for employment and hands-on business education.

“We started Campus Insights because we knew high school students, college students, and recent grads would be most comfortable and candid when being interviewed by a researcher in their age group,” Soward said.

Havard Student Agencies will continue to expand Campus Insights. Riley and Stephen will act as advisors.

How it works:
Campus Insights conducts candid interviews with current college students from around the country about a company or a specific product.
The company then delivers this feedback and end-to-end research to the company in an effort to help

Services include interview script preparation, interview recordings, a full analysis report and video editing.

Using the company's large international database of Gen Z and Millennial research participants, Campus Insights is capable of recruiting interviewees based on a range of criteria, including university, country, relationship status, usage of other apps, ethnicity and more.

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The idea:
Soward and his brother bought two video cameras off Craigslist and would go around college campuses filming student reactions to various products.

Local startups picked up on what the brothers were doing and saw it as an opportunity to improve their brand and beat out competitors.

Their team has grown to six student researchers from Boston College, University of Michigan, and Cornell University.

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