This Valentine's Day, there's a new, high-tech aide in the search for a soul mate in the United Kingdom, a dating smartphone app, named 'Do I Date.'
Users can review past dates and give them a rating out of five stars.
"The idea is that you would meet a friend of a friend, and I think this function sort of is that, to some degree," says app user Kate Breed. "You have a little bit of background information about somebody."
Users can anonymously review and rate past dating experiences, good or bad.
The idea is that information will benefit others, giving them useful insight into potential matches.
"I think I would worry, maybe something was incorrect, but I don't think there'd be too much negative, because I think I'm quite open on a date," says Breed.
Terry Amsbury and Jamie Forsyth founded 'Do I Date' in early 2017.
The idea was to create a "safe place" for online daters and ensure users are more truthful and honest when first messaging online.
It's billed as the "essential pre-dating discovery companion app."
Forsyth says most online dating apps don't paint a whole picture of what a person is going to be like.
"It's not like the old days of going into a bar, meeting someone, getting a gist of their character, it's online dating. So, it's a picture, a still frame picture, and whatever they decided to tell you."
Of course, there's always the potential for users to post petty, offensive or simply untrue reviews. The dating game is also highly subjective.
With that in mind, the app only allows users to rate or post a review if they have the person's telephone number programmed into their smartphone, meaning prior contact.
Users can respond to reviews and report unfair or incorrect comments. They're also working on an algorithm that automatically deletes offensive posts.
"It could be friends who know you're a nice guy, that think you just don't sell yourself that well, they're going to review you," says Forsyth. "So, like any review platform, you're going to go through your review, and you're going to read these positives, you're going to see that negative from the ex, and if anything, it's going to highlight that that's clearly a scorned ex."
Dating apps have become increasingly popular in recent years, particularly among young, tech-savvy singles.
California-based Tinder claims over 20 billion matches since launch and about one million dates per week. It's used in almost 200 countries.
Despite that, matchmaking experts maintain traditional methods still can't be beaten.
"Some people you don't find attractive on a photo, but in person there's an extra bit of chemistry that draws you to someone."
Lydia Davis, head matchmaker at London-based dating agency Mutual Attraction, says people who meet on dating apps overlook people who would be compatible matches. "I think a lot of people will be swiping or crossing people off that they would generally have chemistry with, but they're doing their shopping list, they're looking for the best and they're really missing sometimes the right person."
Rather than eroding traditional dating norms, Forsyth claims their app fixes a growing problem with current online dating.
"Romance is kind of killed with the concept of dating apps," he says, "in the respect that you're already reading a whole list of their likes and dislikes that they told you that they're into because they assume that appeals to you."
'Do I Date' launched in January. It's available to download for free on iOS. An Android version of the app is in the works.
Only the rating and review elements of the app are currently active, further dating functionalities are set to be added soon.
Amsbury says they currently have about 2,000 users.