WASHINGTON (Sinclair Broadcast Group) -- As the Super Bowl went to commercial break during the second quarter, the screen went black.
Viewers watching at home were extremely confused as to what was happening and expressed their thoughts on social media.
The black screen with no sound is the best commercial bud light has run in a year— CJ Fogler (@cjzero) February 5, 2018
Never thought the best ad before halftime would be a black screen and silence— Michael Del Moro (@MikeDelMoro) February 5, 2018
AdWeek reporter Katie Richards says that an Oreo's advertisement was supposed to play at that moment. Super Bowl ads costed $5.5 million this year.
Ironically, Oreo's last tweet was about a blackout that occurred during CES, a technology conference in Las Vegas. The tweet says, "we're still good in the dark."
NBC and Oreo's have not reacted to the black screen with any explanation of what happened. This hasn't stopped other brands from weighing in on the watercooler moment - such as Wendy's.
UPDATE: NBC has released a statement saying, "there was an equipment failure."
From NBC Sports spokesperson:— NBC Sports PR (@NBCSportsPR) February 5, 2018
"We had a brief equipment failure that we quickly resolved. No game action or commercial time were missed."