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'Blaxploitation' inspired ads tout Naloxone in Washington, D.C. (WJLA)

'Blaxploitation'-inspired ads touting overdose reversal drugs spark controversy


WASHINGTON (WJLA) — The Washington, D.C. Health Department, which released a series of sexually suggestive ads touting an anti-HIV drug last month, is stirring controversy again with its efforts to educate the public.

Now, the DOH has new ads that are drawing inspiration from the 1970s' "Blaxploitation films" to raise awareness of the overdose reversal drug Naloxone.

The ads, which the department says are aimed specifically at black males between 40 and 60 who are most familiar with characters like Foxy Brown and Shaft, are facing backlash despite being part of the fight against the opioid crisis in America.

Some have alleged the ads have racist undertones because most opioid overdose victims are white, but the Department of Health says it is trying to reach an older black demographic that has been disproportionately impacted by the epidemic.

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