If you watched TV in the 90's, you've heard the voice of Jason Paige.
He's been heard in your home a thousand times, with national jingles like LEGO, Bounty, Pepto Bimol, Coke, Subway, Taco Bell, and the U.S. Army. But the vocal artist is undoubtedly most known for the theme song for the immensely popular 90's animated show Pokemon.
The Japanese anime, based on a series of popular video games for the original Gameboy, had made headlines after inadvertently causing seizures in Japan due to it's strobing visuals, and was due to make its way west. And with its US debut came the need for a new, english-language theme song.
Pokemon was one of 150-200 sessions per year that Paige voiced while working for a jingle house in the 90's. The show had yet to pinpoint a tag line, floating somewhere around 'gotta get em all' before the work-shopping and recording sessions yielded the signature 'gotta catch em all,' for which Paige lent his voice.
The show was an instant success, spawning multiple generations of shows, a trading card game, movies, and video games -- with the theme song itself becoming a Billboard #1 single
Most recently the franchise exploded back into the cultural lexicon with the mobile game Pokemon Go just last year, reviving interest in the original series.
Paige himself is an accomplished singer outside of just jingles, having performed with the likes of Ray Charles, Usher, Chaka Kha, Ashanti, and countless others, as well as performing on the stage and screen.
But despite his colorful resume, Jason has embraced the fandom surrounding Pokemon by making appearances at anime and comic conventions across the country, performing the song for crowds as enthusiastic as any rock concert.
In fact, it's this indescribable enthusiasm that Jason says makes Pokemon his most important work.
That's the real value in this whole ecosystem -- is how it makes people feel. It's way more impactful than any pop song I could've sang that was on the charts.