Heads up, Krispy Kreme doughnut lovers. The folks in the sweet treat maker's product development department are looking to debut a new flavor of glazed doughnut, and they're asking customers to vote for which one.
Now through Jan. 22, you can vote once per day for either blueberry, caramel, lemon or maple.
“In 2017, our fans responded with tremendous enthusiasm regarding how we innovated around our Original Glazed Doughnut. We turned it green for St. Patrick’s Day. We eclipsed it with mouth-watering chocolate glaze for the total solar eclipse. And we sweetened it with warm gingerbread molasses to create a new holiday glazed favorite,” said Jackie Woodward, Chief Marketing Officer of Krispy Kreme Doughnuts. “To begin this year, we’re tapping that enthusiasm and mobilizing that engagement to make our fans full-fledged innovation partners. It’s an unprecedented step for Krispy Kreme as a brand and enhances what is already an awesome doughnut experience for our customers.”
To vote go to www.voteforglaze.com. Fans can place one vote daily then share their vote to campaign for their favorite flavor via social media using #VoteForGlaze and tagging krispykreme.
The winner will be announced Jan. 25, and made available for a week this upcoming spring.