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H&M 'monkey hoodie' photo
An undated photo of an advert for a hoodie by H&M. Clothing giant H&M has apologized Monday, Jan. 8, 2017, and removed an advertising image of a black model in a sweatshirt with the words “Coolest monkey in the jungle.’’ The brand removed the image, but kept in place other designs modeled by white children. (H&M via AP)

H&M hired a diversity leader after its 'monkey hoodie' scandal

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Swedish low-cost fashion brand H&M says it has appointed a diversity leader after having been accused of racism over an ad showing a black child dressed in a hoodie reading "coolest monkey in the jungle."

H&M said late Tuesday on its Facebook page that the group's "commitment to addressing diversity and inclusiveness is genuine, therefore we have appointed a global leader, in this area, to drive our work forward."

The Stockholm-based clothing retailer reiterated that "the recent incident was entirely unintentional" but "demonstrates so clearly how big our responsibility is as a global brand."

NBA star LeBron James and rapper Diddy were among those who had responded with outrage to the ad. American rappers The Weeknd and G-Eazy canceled a partnership with H&M.

The Associated Press contributed to this report.

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