Airbnb has committed to spending $100,000 in digital advertisements to promote listings in Africa, Haiti and El Salvador, according to Fortune Magazine.
The company's move is in response to President Trump calling those areas of the world, "s***hole countries," during a meeting discussing the Deferred Action for Childhood Arrivals Act.
Airbnb wants "to encourage more travelers to visit these special and beautiful places" in order to "create a world where anyone can belong anywhere."
Brian Chesky, Airbnb's CEO, also tweeted out listings from countries such as Ghana, Kenya and Haiti. The tweets featured pictures and a direct link to the listings for viewers to book immediately.
2.7M guests from Airbnb decided that countries in Africa, El Salvador, and Haiti were beautiful enough to visit. When we embrace the world, we see its beauty.— Brian Chesky (@bchesky) January 12, 2018
"2.7 million guests from Airbnb decided that countries in Africa, El Salvador and Haiti were beautiful enough to visit," Chesky said in a tweet. "When we embrace the world, we see its beauty."
Last March, Airbnb announced their desire to grow their market in Africa and double their customer numbers to 1.5 million.
In 2016, over 760,000 people used Airbnb for reservations in Africa.