With a provocative ad, the DC government is promoting the use of a daily pill the CDC says is 90 percent effective at preventing HIV.
The video some call racy or even #NSFW shows off close-up images of a woman peeling a banana, another licking an ice cream cone, a man stroking the handle of a golf club, and champagne spurting out of a bottle.
Those images are followed by close-ups of people about to put a blue pill into their mouths.
"Thinking about sex? Then think about PrEP," a voice says.
It can be seen here and on Twitter at @DCTakesOnHIV:
One final and exciting note! Our new PrEP commercial for @DOHDC premiers today 🙌 (trust us, you’re going to want to watch it twice)! Check it out here and follow up by visiting the DC Health & Wellness Center #ExplorePrEP pic.twitter.com/19StM8vqn7
— DC Takes On HIV (@DCTakesOnHIV) December 1, 2017
The pill is called PrEP, which stands for Pre-Exposure Prophylaxis. The Center for Disease Control and Prevention recommends it for people who are HIV-negative but might be vulnerable to becoming infected with HIV.
The CDC says PrEP is more than 90 percent effective at preventing HIV for people having sex. For people injecting drugs, it reduces the risk by more than 70 percent.
Here is an extended version of the ad:
