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Copies of Michael Wolff's "Fire and Fury: Inside the Trump White House" on display as they go on sale at a bookshop, in London, Tuesday, Jan. 9, 2018. A trade magazine is reporting that over 1 million orders for the book have been placed in the United States alone. (AP Photo/Alastair Grant)

Fire and Fury’ book sales top 29,000 in first weekend

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Michael Wolff’s “Fire and Fury” was the top-selling book last week with 29,000 copies sold, NPD BookScan told The Associated Press.

Wolff’s explosive tell-all about the Trump administration only came out last Friday and BookScan’s weekly sales run through Saturday.

“The first couple of days of sales figures aren’t giving us the full picture,” said Kristen McLean, the NPD Group’s book industry analyst. “Because of potential distribution issues related to the early release coupled with high demand, it may take a few weeks to see exactly where this book will land in comparison to other political best-sellers of the last few years.”

“Fire and Fury” seemed to catch everyone off guard, from the Trump administration to publisher Henry Holt and Co., which has raised an initial announced printing of 150,000 to more than 1 million. Since reports of the book’s contents emerged a week ago, retailers have struggled to keep up, with Amazon.com warning of delays of two to four weeks for delivery. BookScan, which tracks about 85 percent of the retail market, only counts an order as a sale once the book has been shipped.

The BookScan numbers also don’t include e-books. According to John Sargent, CEO of Holt parent company Macmillan, digital sales already top 250,000 copies, an extraordinary number for a nonfiction release and likely boosted by the scarcity of the hardcover edition. Audio sales exceed 100,000.

“Fire and Fury” will appear at No. 1 on The New York Times’ hardcover nonfiction list in the edition that runs on Jan. 21.

The Associated Press contributed to this report.

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