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The Better Business Bureau gave LaVar Ball's Big Baller Brand an 'F' rating

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The Better Business Bureau (BBB) has assigned sports personality LaVar Ball’s apparel company its lowest possible rating, according to TMZ Sports.

TMZ Sports on Monday reported that the BBB has given Big Baller Brand a “F” rating following scores of complaints from customers.

“This is very definitely substandard normal business practices for anybody,” Blair Looney, the CEO of the BBB Central California, said.

“As a result of the repeat pattern of complaints, the volume of complaints, Big Baller now has an F rating with the BBB, which is the lowest possible in the BBB system.”

RELATED: Trump called 'ungrateful fool' LaVar Ball a 'poor man's version of Don King'

The BBB is a 105-year-old nonprofit organization that helps protect consumers by monitoring the marketplace practices of business nationwide.

The organization on Monday noted that Big Baller Brand had gotten 41 negative reviews and zero positive ones, including 33 formal complaints on file.

“This company does not offer refunds,” one customer wrote in a BBB complaint obtained by TMZ Sports. “I purchased 2 items and was told there would be a 1-2 week delay.”

“I have been waiting 6 weeks now, and when I asked why it was taking so long, I was called a ‘small baller.’ At this point I believe that have decided to steal my money.”

The BBC has since contacted Big Baller Brand twice in an attempt resolve the issues but has gotten no response.

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LaVar Ball is the father of National Basketball Association (NBA) point guard Lonzo Ball, who plays for the Los Angeles Lakers.

Bleacher Report on Monday reported that Lonzo Ball’s signature Z02 shoes sell for $495 via Big Baller Brand, while sandals cost $220.

LaVar Ball launched Big Baller Brand in 2016 and has since gained attention for his bold public remarks.

The sports personality has since gained notoriety for defending the price of Big Baller Brand products and comparing them to other imprints like Adidas and Nike.

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