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DJ Khaled
DJ Khaled attends the TIDAL X: Brooklyn 3rd Annual Benefit Concert at The Barclays Center on Tuesday, Oct. 17, 2017, in New York. (Photo by Evan Agostini/Invision/AP)

DJ Khaled has signed with Weight Watchers to be their social media ambassador


"And Another One!"

Weight Watchers said it has signed producer and recording artist DJ Khaled to be its new social-media ambassador.

Weight Watchers International struck a deal with DJ Khaled to represent the brand to the millions of his followers on Snapchat, Twitter, Instagram and Facebook.

DJ Khaled "will document his experience and progress on the new WW Freestyle program," Weight Watchers said, "speaking candidly about how the program has given him the freedom and flexibility to make healthier choices while keeping up with his busy lifestyle."

DJ Khaled’s first posted on New Year's Day about participating in Weight Watchers’ “Freestyle” program , which is the same diet Oprah Winfrey is on, his videos has already had more than 634,000 views on Instagram.

“I already Got rid of 20 pounds and ready for more,” the music mogul wrote to his 8.9 million followers on Instagram and 3.9 million followers on Twitter.

Financial terms were not disclosed. Former talk show host Oprah Winfrey owns a 10 percent stake in Weight Watchers, and has appeared in ads saying she lost more than 40 pounds on the company plan while eating pasta and tacos.

Weight Watchers shares soared 25 percent in August after it reported strong second-quarter earnings and raised its full-year outlook. But since then the stock has largely treaded water. It reports fourth-quarter earnings on Feb. 14.

On Tuesday Weight Watchers' stock jumped 8 percent to $47.83.

The Associated Press contributed to this report.

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