Apple is apologizing for secretly slowing down older iPhones, which it says was necessary to avoid unexpected shutdowns related to battery fatigue.
In a statement released Thursday the tech company said, "First and foremost, we have never — and would never — do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades. Our goal has always been to create products that our customers love, and making iPhones last as long as possible is an important part of that."
Many customers had interpreted the move as a way to make customers buy newer models.
Apple also says it will cut the price of a battery replacement by $50 to $29. It previously cost $79 for those who didn't purchase the Apple Care maintenance plan.
The replacement plan begins in late January for anyone with an iPhone 6 or later that requires a new battery.
Apple will issue an update to its operating system early next year to give users a better understanding of the health of their battery.
Apple experienced major backlash after a report uncovered the intentional slowdown in speed tests.