A 17-year-old social media sensation was shot and killed in Jalisco, Mexico after insulting one of the area’s most dangerous drug lords online, according to The Washington Post.
The Post on Thursday reported Juan Lewis Lagunas Rosales was repeatedly shot while partying at a bar in Jalisco late Monday.
Raul Sanchez Jimenez, Jalisco’s attorney general, on Monday told Mexican media outlets that a group of armed individuals entered the establishment and opened fire on Lagunas.
Jimenez added that Lagunas died after suffering between 15 to 18 bullet wounds, with authorities managing to identify him based on his tattoos.
Prosecutors have not determined the identities or motives of the attackers, but they have since confirmed to news outlets that they are examining a link to one of Laguna’s recent videos.
Lagunas was renowned online as “El Pirata de Culiacan,” or “The Pirate of Culiacan,” for his exploits in the Mexican town of Culiacan.
The teenager became famous for his excessive alcohol drinking, posting videos of himself getting so drunk he would pass out.
Lagunas’ wild lifestyle helped him earn more than a million followers on Facebook and more than 300,000 on Instagram by the time he turned 17.
The viral video star recently appeared in one clip where, seemingly intoxicated, he taunted Nemesio Ocegera Cervantes, who is also known as “El Mencho.”
Cervantes ranks among Mexico’s most dangerous drug lords, according to U.S. government officials, and he leads the New Generation Cartel of Jalisco.
El Pais on Wednesday reported that Lagunas recently said “El Mencho a mi me pela la verga,” an insulting phrase loosely translating as an instruction to “suck my c—k.”
The Post reported in 2015 that the New Generation cartel makes money by extortion, kidnapping, stealing gasoline and selling guns.
Rolling Stone last July reported that the group has been tied to thousands of murders, with many traced directly to Cervantes, a former police officer.
Lagunas’ death comes a year on pace to become among the bloodiest Mexico has ever known, Reuters reported last month.
Mexico counted 20,878 murders nationwide during the first 10 months of 2017, or an average of 69 each day.