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Europe’s first all-avocado restaurant was inspired by social media


Inspired by Instagram. It’s how two business owners in Amsterdam decided to open ‘The Avocado Show’, a new restaurant claiming to be Europe’s first all-avocado themed eatery. Discovering the surprising popularity through various profiles based solely on avocados and food styling, the Dutch owners new they had an opportunity they couldn’t pass up.

“The idea came from Instagram”, said Jay Greenslade, the manager at The Avocado Show. “So, they just figured if we can make a restaurant that serves food that looks as good as this and also tastes amazing. It’s gotta be sure to succeed.”

But, in order to thrive in this highly competitive and trendy market, plating is a key ingredient for these chefs. Because for us diners we eat with our eyes before tasting that first bite, and before we lift our forks we snap a picture and share it with our fellow foodies.

While scrolling through the cafes postings, Greenslade says customers have discovered The Avocado Show because of the picture sharing app, and said “Even before we opened the door, we had I think it was about 36,000 followers on Instagram.”

Today, their account has over 86,000 followers, it’s a tech tool that is earning them some green while serving some green delight. Mouthwatering meals that are attracting avocado fans from around the world and even some young social media savvy locals.

“I saw all those pictures on Instagram and I thought; ‘Yes, I want to be there.” Said Dana Van Roon, a 15-year-old visiting the café with her mother. “And that makes it unique. It’s the first one.” She added.

They’re photographs of delicious dishes like ‘The Avo Garden’, two avocado halves filled with creamy hummus and elaborately garnished with black and white sesame seeds, earthy tone spices and beautiful pastel flowers.

The ‘Bun Burger’ is a new twist on what would be a boring burger. A thick cut of locally smoked ossenworst, a Dutch raw beef sausage, stacked with tomato, onion, crispy bacon and microgreens nestled between two avocado halves as buns instead of bread.

The fondness for the seeded green fruit has also inspired some techniques from the Hawaiian culture, including the ‘Poke Bowl’, Hawaiian style raw salmon, wakame seaweed salad, fish caviar, and sushi rice. Place inside a rose bowl made from avocado.

“It’s very good.” Sieglinde Van Roon said, sitting next to her daughter at the table. “Everything you can order is all avocado and it’s just like art when it comes to the dishes.”

Art that you can eat. And, for the Instagrammer hoping to make their friends green with envy, this must-see creative concept is certainly a great place to start.

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