ESPN announced that multi-platinum, seven-time GRAMMY® Award-winning recording artist, Kendrick Lamar, will be the musical performer for the inaugural College Football Playoff National Championship Halftime Performance from Atlanta’s Centennial Olympic Park on Monday, Jan. 8, 2018.
Lamar will be performing a medley of his hits, just outside Mercedes-Benz Stadium in a free, non-ticketed concert that will be integrated into halftime of the broadcast of the game.
“Having the opportunity to perform at halftime of what will surely be the best game of the year between two deserving universities is truly an honor,” said Kendrick Lamar. “Thank you, ESPN, for having me be the first halftime performer ever at the College Football Playoff National Championship.”
The College Football Playoff National Championship kicks off Monday, Jan. 8, at 8 p.m. ET on ESPN.