This isn't your average shoe store.
At this online boutique, each pair of shoes is named after a child who is battling – or has battled – cancer.
Graham and his mother Sadie, both cancer survivors, love his 'Graham' chelsea boots. Sadie says the concept behind the 'Oathenticity' shoe store may be simple, but it helps people smile, even when they're dealing with the fight of their lives.
The three sisters behind 'Oathenticity' know firsthand what it's like to have a loved one struggle with the disease.
Co-owner Tosha Stevenson's daughter, Taleah, battled leukemia from the time she was 2 years old until she was 6 years old.
It was fundraising from 'Millie's Princess Foundation' that helped Taleah finally conquer her cancer.
Now the founders of 'Oathenticity' give back with their boutique, and donate a portion of proceeds from the store to fight pediatric cancer through 'Millie's Princess Foundation.'
Our affiliate KUTV contributed to this report.