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Will Smith and Netflix are breaking the mold of blockbusters with ‘Bright’



Remember when Netflix just sent you DVD’s? Well now they’re making $90 million action movies with Will Smith.

Among its accomplishment, the streaming juggernaut has killed Blockbuster video and completely changed the way we experience television. But now they’re coming after a different kind of blockbuster, and they want you to know.

Bright carpet

In what seems like a re-appropriation of movie premieres, Netflix put on a big-screen debut at the Regency Village Theater in Los Angeles Wednesday night to host a red carpet on par with some of the biggest studios.

Stars from movies, music, and TV showed up in force to support the film which sees the reunion of 'Suicide Squad' director David Ayer and star Will Smith. Will championed the fantasy film full of orcs, fairies, and elves as a means of conveying social commentary in a more palatable form.

There's a special trick that science fiction is able to do where you can have social commentary, but because you're in a fantastical world, the medicine goes down with a little more sugar on it.
Will Smith

Another 'Suicide Squad' alum, Jay Hernandez, makes an appearance in the film and was on hand to talk about the differences between premiering a movie to theaters versus streaming.

The business in general of Hollywood is changing. There's this shifting sort of landscape that's happening and to be part of the forefront is also important too.
Jay Hernandez

'Bright' hits Netflix December 22nd.

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