It had a website, a Twitter account, newspaper articles and of course the new name and logo.
The Washington Redhawks name change was fake but this online hoax really got people talking in the Washington D.C. area.
It was an elaborate scheme with a serious undertone created by Native American activists who have been fighting the Washington Redskins for decades now. In fact, members of the Rising Hearts coalition held a press conference at the George Preston Marshall statue outside of the old Redskins’ stadium, RFK.
Official Statement on #GoRedhawks campaign by Native advocates. "We created this action to show the NFL and the Washington Football franchise how easy, popular and powerful changing the name could be." https://t.co/WBlk1WRR6n pic.twitter.com/M7uMBbbw7V— Washington Redhawks (@redhawksdc) December 13, 2017
They discussed and explained the reasons behind their online action that garnered a lot of national attention. Within hours thousands had shared it, some even saying they liked it. As soon as the real Washington football team got word of this fake campaign by the native activists, they released a statement saying the name of the team is Washington Redskins and will remain that for the future.
The group which says it wanted to show how easy and popular name change would be is also planning to hold a rally at FedEx Field during Sunday’s game.