It's the 100 percent plant-based burger that bleeds: the Impossible burger. It took the media by storm last year when Silicon Valley-based Impossible Foods released the pink patty into the world, and it's now available at select Umami Burger restaurants across the country.
Some vegans apparently had beef with it though, because it's not exactly a vegan burger. The burger assembly includes American cheese and soft buns made with dairy, so it's really only the burger patty that's all plant-based.
The truth is, the burger was invented specifically to mimic meat, mostly to attract meat eaters. Why? Because the startup has a seemingly impossible mission -- to one day replace meat and reduce the environmental impact livestock production has on the Earth.
We applaud the noble mission, but does the burger actually compare to real meat? We gave it a try.
"Honestly? Close enough," according to our pop culture producer Morgan Tremaine. Granted, Umami Burger does a fantastic job making a burger with all sorts of flavors that unintentionally mask the flavors of the raw patty, but he thought he wouldn't have been able to tell anyway.
And I agree. I probably wouldn't have been able to tell if I hadn't known. The only thing I'd say is that it could be juicier. But that's just me, a monster who is just really into extra greasy burgers.
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