WalletHub on Wednesday ranked the best stores in the U.S. for Black Friday ahead of the annual retail event.
The outlet’s analysts surveyed roughly 10,000 deals from 35 of the largest American retailers’ 2017 Black Friday ad scans.
WalletHub reported that all retailers it surveyed would give customers an average 37.1 percent discount.
Kohl’s and JCPenney tied for the best discount from an individual retailer, with each company saving an average 66.3 percent discount for buyers.
Belk took third place with an average 62.8 percent discount, while Stage notched fourth with an average 60.8 percent discount and Shopko fifth with an average 55.9 percent discount.
WalletHub’s analysis ranked Shopko as the best retailer with discounts on apparel and accessories, giving customers an average 62.78 percent discount.
Stage placed first for such discounts on computers and phones, offering an average 64.38 percent discount for buyers.
Wal-Mart took the top spot on books, movies and music, providing an average 69.86 percent discount for patrons this holiday season.
The company also claimed the best slot for video games, offering an average 48.75 percent discount for customers.
WalletHub named Kohl’s as the best retailer for jewelry discounts, noting it offered an average 77.39 percent discount.
Fred Meyer earned a similar distinction for furniture, granting an average 64.32 percent discount on such products.
Stage was top dog for toys, according to WalletHub, giving an average 64.38 percent discount for those items.
The company additionally took top honors for consumer electronics, with an average 58.40 percent discount available for buyers.
Analysts additionally found that most 2017 discounts are concentrated in apparel and accessories, with 28.03 percent falling into that category.
Computers and phones ranked second at 10.61 percent, while appliances notched third with 9.90 percent.
Black Friday has traditionally been regarded as the beginning of the Christmas shopping season in the U.S., and it typically falls the day after Thanksgiving.
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