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Sean Hannity, Ted Cruz

Sean Hannity asked his fans to 'please stop smashing' their Keurig coffee machines

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Fox News’s Sean Hannity says he wants a “cease-fire” between Keurig and his fans angered by the coffee company’s decision to yank its advertising from his show.

“Please stop smashing your Keurig coffee machines,” he said during his Monday evening monologue. “[Keurig is] a victim in all of this.”

“What Keurig did was a mistake and the CEO admitted it,” Hannity added of the company’s advertising decision.

“[Keurig] was preyed upon by the most anti-free speech, pro-censorship group in the United States today.”

RELATED: Sean Hannity fans are boycotting Keurig and smashing their coffee makers

Hannity was referencing Media Matters for America, a left-leaning media watchdog that had pressured Keurig to revisit its sponsorship of the Fox News host’s show.

Keurig CEO Bob Gamgort on Monday criticized his company’s decision to announce withdrawing its ads for Hannity via Twitter.

“However, the decision to publicly communicate our programming decision via our Twitter account was highly unusual,” he said in an internal memo to Keurig employees obtained by The Washington Post.

“This gave the appearance of ‘taking sides’ in an emotionally charged debate that escalated on Twitter and beyond over the weekend, which was not our intent,” Gamgort continued.

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“Clearly, this is an unacceptable situation that requires an overhaul of our issues response and external communications policies and the introduction of safeguards to ensure this never happens again.”

Hannity supporters last weekend began demanding a boycott of Keurig on social media, with some even sharing videos of themselves destroying the company’s coffee machines.

Keurig last Saturday confirmed it would remove its advertising from Hannity’s show in response to a tweet from Media Matters President Angelo Carusone.

“We worked with our media partner and FOX news to stop our ad from airing during the Sean Hannity show,” the company tweeted.

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Carusone had asked Keurig to revisit its sponsorship of Hannity’s show over the television personality’s coverage of Alabama GOP Senate candidate Roy Moore.

Hannity last week urged his viewers not to rush to judgement against Moore amid mounting sexual misconduct allegations against the Republican.

“Every single person in this country deserves the presumption of innocence,” he said of the accusations against Moore.

Five women have accused Moore of sexually advancing upon them when they were teenagers and he was in his 30s.

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