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EA takes a loss on the 'Battlefront' after Reddit posts

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EA's latest installment of "Star Wars: Battlefront II" has yet to be released, but developers were forced to make a major change after gamers harshly criticized the game online. Players who granted early access to the game created a thread on Reddit and complained about how expensive the in-game purchases are for the $60 game.

One gamer said, he already paid $80 to get in-game credit, but still couldn't get some of the games best characters like Darth Vader or Luke Skywalker. Others complained that a large portion of the game couldn't be played unless they paid extra money. One user broke down the math, saying gamers would need to pay near $100 or play up to 40 hours just to unlock a top player.


Developers at EA, the maker of the game, decided to respond to the backlash by saying, "The intent is to provide players with a sense of pride and accomplishment for unlocking different heroes. As for cost, we selected initial values based upon data from the Open Beta and other adjustments made to milestone rewards before launch. Among other things, we're looking at average per-player credit earn rates on a daily basis, and we'll be making constant adjustments to ensure that players have challenges that are compelling, rewarding, and of course attainable via gameplay. We appreciate the candid feedback, and the passion the community has put forth around the current topics here on Reddit, our forums and across numerous social media outlets. Our team will continue to make changes and monitor community feedback and update everyone as soon and as often as we can."


That didn't sit well with a lot of people -- about 660,000 people to be exact. That's about how many negative responses that post received, making it the worst rated Reddit comment ever! The backlash was so bad, that one point a developer received death threats.


EA responded by reducing the amount of credits needed to unlock the top heroes by 75%. That makes the characters more affordable and easier to get.

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