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Membit uses Apple's AR tech to let you share pictures in the real world


Membit is an augmented reality app that lets you share pictures in the real world. Think of it as a mix between an online shareable photo album and a "Pokemon GO"-style AR scavenger hunt.

Meaning of Membit

The way it works is you can take a picture and then pin it to 3D space so that anyone (or only you or friends) can come back and see it again later in the exact same spot by pointing their phone camera in the same location.

"It’s really a very different experience seeing something like this in augmented reality," app co-founder Jay Van Buren told Circa during an interview/demo of the app, "because the photograph really feels like it’s not just a photograph. It feels like you’re looking through a little window into the past."

Membit's other trick is that it can be used to plant graphics in the skies or on the streets. But seeing a snap exactly in the spot it was taken, to recreate a moment in time with AR, Is probably the most magical way to experience Membit.

To prove that, Van Buren brought us to New York City’s Times Square to view a Membit of the famous “Kissing the War Goodbye” picture, which he placed right on the corner where the iconic photograph was captured 70 years ago.

"Every single corner of the world is important to somebody – and not just famous ones like this," he said. Our idea is that Membit is a tool to let anyone share their story about a place and let everyone know what happened there, what was important about that spot."

Membit has been available for iPhone for about a year, but the version Van Buren and his team are releasing this week uses Apple’s new ARKit technology to greatly improve its AR look and functionality.

"It allows for six degrees of freedom, so you can actually walk around [a Membit] now, which is really cool," he said.

And don't worry, Android AR photo-sharers. Van Buren said Membit for your phone is coming down the road – with a similar technologoical assist from Google's version of ARKit, called ARCore.

For now, Membit for iPhone can be found in the App Store.

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