Mattel just introduced its first hijab-wearing Barbie.
The doll is modeled after fencer Ibtihaj Muhammad, who in 2016 became the first American to compete in the Olympics while wearing a head scarf. The toy will go on sale in 2018.
Thank you @Mattel for announcing me as the newest member of the @Barbie #Shero family! I’m proud to know that little girls everywhere can now play with a Barbie who chooses to wear hijab! This is a childhood dream come true 😭💘 #shero pic.twitter.com/py7nbtb2KD— Ibtihaj Muhammad (@IbtihajMuhammad) November 13, 2017
It's just the latest in a series of diverse dolls, dubbed 'Sheroes' by Mattel, which are based on real-life, inspirational women. Gymnast Gabby Douglas is another recent addition to the empowering collection.
The newest announcement at the Glamour's Women of the Year summit comes just one year after the release of a doll in honor of model Ashley Graham, who defies her industry's skinny standard and has become a figurehead of body positivity and inclusivity in the fashion world.
Other famous faces featured in the 'Sheroes' collection include ballerina Misty Copeland, director Ava DuVernay, actress and animal activist Emmy Rossum, magazine editor Eva Chen, Broadway star Kristin Chenoweth, five-year-old fashion designer Sydney "Mayhem" Keiser, and country musician Trisha Yearwood.
The toy's debut comes amid rumors that toy giant Hasbro made an offer to take over Mattel, according to the Wall Street Journal. Though Mattel is the manufacturer of popular products like Barbie, Hot Wheels, and Fisher Price, they've been facing declining sales lately compared to Hasbro, which reportedly has over eleven billion dollars in market value. Hasbro's success over Mattel is due in part to their license to sell in-demand Disney-themed products.